Architectural: Staircase of Château de Chambord (Leonardo da Vinci).

“Château de Chambord was constructed after Leonardo da Vinci’s death in 1519. While the original plans have not been found, most experts believe that the architectural structure, centered around this staircase, bears the mark of his genius. The standard has since been used extensively to facilitate movement. It has been replicated in the layout of Charles de Gaulle Airport in Roissy, which avoids automotive traffic congestion. Implementing the standard ensures that cars going to the top-level parking do not intersect with those going down.”

Science: Law of Universal Gravitation (Isaac Newton).

“Based on this hypothesis, Newton concluded that the Moon orbits around the Earth due to the mutual attraction of the two masses. He deduced the formula for universal gravitation, stating that ‘the force of attraction between objects is proportional to the square of their distance.’ This allowed him to calculate and predict the movement of planets, stars, and comets. His seminal work describing this theory was published in 1687 (Philosophiæ Naturalis Principia Mathematica). Although this standard of understanding the universe has been partly challenged by Einstein’s theories, it still governs the calculations of forces on Earth.”

Technical: Dynamite (Alfred Nobel).

“By compressing it into sticks wrapped in paper, Nobel created dynamite. Later, he invented another sub-standard for dynamite called ‘gum dynamite,’ soon known as ‘plastic’ because it came in a soft and malleable paste form.”

Art: The Thinker by Rodin.

“The Thinker” was born despite the abandonment of the museum project. For several decades, Rodin persisted in exploring his idea. Eventually, the first bronze casting of its current dimensions was made thanks to public subscription in 1902. This sculpture changed the perception of the intellectual dreamer, in whose mind thoughts fell like stars. According to his new vision, thinking is the result of full-body concentration and long, hard work.”

Information Technology: Smartguide (Gérard de Villeroché).

“Before the global positioning system (GPS) was used in civilian applications, SmartGuide was already fully operational (on vector maps designed in collaboration with IGN) thanks to an odometer combined with a gyroscope. Initially, automobile manufacturers regarded this disruptive innovation as heretical because it did not display maps in the north-south axis, leading to initial rejection of the invention. When GPS emerged, after various trials and errors, orthodox engineers discovered that the orientation axis of the vehicle was the most useful. This heresy followed the path taken by the roundness of the Earth. Before its expression, this disruptive innovation was impossible. When it became commonplace, it appeared obvious.”

“The implementation of CreaCORN is described in the following table:

PHASES	I. IDEATION	II. FONDATION	III. SEED	IV. SCALING	V. EXPANSION
1. Action	Concept	Contribution	Feasibility	Space	Finalization
2. Result	Ownership	Asset A	Asset B	Unicorn	Leader
3. Certification	Registration	Conformity	Value	Originality	Authenticity
4. Finance	CreaTHALER	CreaSHARES A	CreaSHARES B	CreaBONDS	CreaBONDS
5. Pyramid	M5	M4	M3	M2	M1

Illustration 6. Unicorn Highway Implementation

3.4.1 Certification at Each Development Phase

3.4.1.1 Phase I – Ideation

In Phase I, the creator drafts his CreaBOOK according to the recommendations of his incubator, which holds a CreaCORN license. The creator uses the CreaMAKER software, which can be downloaded for free from the CreaFREE platform.

Once a first version of his draft is ready, he can contact the incubator to consult an intellectual property advisor to improve the CreaBOOK. The writing techniques for drafting a patent and a CreaBOOK are similar. A patent usually has 11 claims, but experience shows that too many claims can reduce the effectiveness of the instrument. The classic structure of a CreaBOOK consists of only five main chapters, although creators can add more if they wish.

The first three chapters focus on claims related to the name, image, and standard of the creation described. Claims to the building, while concise, are like those of a patent but refer to originality in place of novelty. Name claims are like trademarks but are based on author-right and can refer to multiple original names within a single CreaBOOK. Image claims relate to the innovation’s logo and other original images used for illustrative purposes.

The fourth chapter of a CreaBOOK establishes an ethical code of conduct for the operation of the innovation, and the fifth chapter describes the commercialization strategy and estimates its value. This charter is binding for the licensees and all users of the innovation. The calculation of the value of the innovation serves as the basis for the multiplier pyramid, which I will describe in a moment.

Annexes serve to prove the origin and the status of the creative work. Patents do not include annexes. Some annexes are encrypted for later disclosure during partnership negotiations or for subsequent patent applications. Similar to patents, the text of the CreaBOOK benefits from an indisputable timestamp, providing a solid date.

Descriptions and claims in the CreaBOOK can be revised at any time in new versions. Subsequent changes to the description cannot retroactively affect their expression date.

Phase I of CreaCORN concludes with the registration and publication of the CreaBOOK on the single registry for creations. The property of the CreaBOOK can be materialized by a Non-Fungible Token (NFT) called Creathaler.

3.4.1.2 Phase II – Foundation

CreaCORN motivates participants to join the project. The CreaBOOK can be read and commented on by participants from all countries of the world on the CreaFREE platform, using the available translation software.

The creator can choose to involve as co-creators the participants who have proposed new original elements to the creation. The creator also responds to participants who have identified weaknesses in the creation. The CreaBOOK is modified based to take into account the appropriate critiques.

The creator assembles a team of co-founders to provide the startup with the necessary resources to launch the company. CreaCORN facilitates the collaboration and remunerates the co-founders’ contributions in an attractive way.

The team’s contributions are remunerated with CreaSHARES A in accordance with the terms of the CreaCORN license. These CreaSHARES are secured by a pledge on the property of the CreaBOOK. This pledge is later replaced by the allocation of ownership shares in the startup when it is legally founded.

These contributions can take the form of new tools, marketing strategies, prototypes, software specifications, business plans, legal registrations for the startup, etc. They enrich the startup’s future assets. The incubator contributes through recommendations and contacts.
These contributions can take the form of new tools, marketing strategies, prototypes, software specifications, business plans, legal registrations for the startup, etc. They enrich the startup’s future assets. The incubator contributes through recommendations and contacts.

The assets collected in this phase are described in the second version of the CreaBOOK, which is prepared at the end of the foundation phase. They will play a crucial role in the seed phase, when the innovation’s products and services are launched on the market.

With support from the incubator, the startup builds strong relationships with a network of partners and advisors to prepare for the seed phase both nationally and potentially internationally. The startup keeps these prospective partners fully informed of its activities by sharing the CreaBOOK. To facilitate in-depth discussions, it offers to sign a non-disclosure agreement (NDA) granting access to some of the encrypted annexes.

This NDA can be concise since the general information about the project is already in the CreaBOOK. And strong, because it confirms the author-creator and includes an arbitration clause. This clause provides access to the resources of the CreaPAX defense system (see the CreaBOOK CreaPAX). Disputes during the future collaboration will be resolved through the amicable dispute resolution procedure provided for in this clause. The future startup should refrain from working with partners or consultants who are not willing to sign such an agreement.

At the end of the period, the content of the CreaBOOK is updated with both positive and negative feedback from platform participants. The innovation’s value is revised, with a particular focus on applying the M4 multiplier model (explained below).
This second version is submitted for initial review of WCS certification. The accredited expert will review the formal conformity of the CreaBOOK draft with the requirements of the Creafree Standard and the adequacy of responses to comments received during the nine-month public survey of participants.

The creator may revise his CreaBOOK to address the expert’s objections during the review. If the review fails, the presumption of conformity is revoked by WCS and the corresponding star is removed from the Single creations Registry. The creator can reapply with a new CreaBOOK after another 9 months.

After a successful conformity review, the startup becomes a full member of the CreaFREE ecosystem and agrees to pay an insurance premium to CreaSURE, which guarantees the certificates issued by WCS. The CreaBOOK receives a second star. The startup is entitled to use the CreaCORN graphic logo symbolizing this achievement with a second green V.

The startup, consisting of the creator and initial contributors, is legally formed, and seed funding is initiated. A shareholder agreement could provide for the following share distribution:
60% for the creator(s);
20% for the initial and future contributors;
20% for the investors.

60% of the equity is given to the creator in exchange for the transfer of the CreaBOOK license to the startup. The remaining 20%, allocated to contributors, will be distributed among various managers who have contributed to the success of the disruptive innovation. The remaining 20% will go in cash to the seed fund’s backers, either at the startup’s legal incorporation or during the first round of funding.

If the seed funding cannot be raised or is insufficient and the contributors agree, the startup can use CreaSHARES-B, based on the latest CreaBOOK valuation, to finance further contributions or provide cash if needed.

3.4.1.3 Phase III – Seed

Phase III phase is decisive because it shows the technical and commercial feasibility of the innovation. The startup recruits news members for its teams and plants its first seeds. The business plan is implemented and the products and services are developed for technical and commercial trials in selected territories while the next phase, scaling, is prepared.

The CreaBOOK is adapted to document technical and commercial progress. This update primarily relates to annexes describing manufacturing and process protocols, as well as commercial tools developed based on feedback from the field.

Toward the end of the phase, the startup applies for certification of its commercial value. In this phase, it uses the lessons learned from practice. The examination validates the method used to estimate the value of the creation proposed by the creator according to:
the Standard’s recommendations,
the plan’s execution results.

The application of the M3 multiplier and the value of the CreaBOOK are validated or refuted. If the value is validated, the startup may receive guarantees from CreaBONDS to facilitate borrowing. If not, the startup may apply nine months later with an updated CreaBOOK.

3.4.1.4 Phase IV – Scaling

In Phase IV phase, the startup strengthens its team and networks for scaling so that its products can gain a foothold in selected countries.

At the end of this period, the CreaBOOK will be updated based on the improvements made by the company. It will then be reviewed for originality by a WCS-accredited jury. In the case of a dependent innovation, the necessary licenses for the rights to use previous creations must be obtained. The economic value of the creation is verified by applying the M2 multiplier based on the progress of the certification.

If the startup fails this examination, it can later reapply with a new CreaBOOK after a period of 9 months.

The certification of originality gives the CreaBOOK a sovereign status. It surpasses all existing IP protection tools (see Image 1. Degree of Precision of Intellectual Property certification & 5.2 Comparative Advantages). It marks the beginning of the expansion phase in which the startup aims to capture its full market share.

3.4.1.5 Phase V – Expansion

In Phase V, the startup increases its financial resources as needed, strengthens its team, refines and develops tools to establish its innovation as a market leader.

In this phase, the startup submits a protocol to the WcS to ensure that the products or services brought to market meet Responsible authenticity Marking (RaM). This protocol is established and implemented using the conformity assessment standard ISO, which certifies that products the requirements of the applicable standards.
The RaM is accompanied by the mutual support provided by the CreaSURE guarantee system. At this stage, the company usually achieves and exceeds its initial goal.

3.4.2 Evaluation Methodology for Innovation Value

3.4.2.1 Principles of the Souloumiac Multiplier

The value of the startup’s innovation is determined at each stage of the process. In the initial CreaBOOK, the creator assigns a final value to the innovation to be achieved within the estimated timeframe to enter the expansion phase. These calculations may be readjusted based on the performance outlined in each subsequent CreaBOOK. This final value is determined according to the market share that the startup aims to capture.

The startup’s current value is determined by dividing its final value by the appropriate multiplier of the pyramid. The amount of the multiplier gradually decreases as the startup gets closer to its final goal.

The multiplier enables the startup to provide its investors with ambitious but realistic returns associated with becoming a decacorn, unicorn, or even more.

3.4.2.2 Practical Example

In the following example, a reference multiplier of 1,000 is used to calculate the increase in value of the creation over a seven-year period extending from the completion of Phase 1 to the target of Phase 5. This means that the value of a single share invested in the startup is multiplied by at least 1,000 when the startup reaches its reference target.

Illustration 7. Mutlipliers Pyramid

For example:

• M5 Final value / initial value 1/1,000 potential of creation after the idea generation phase is completed.
• M4 M5 1/400 Potential of creation once the formation phase is completed.
• M3 M5 1/150 Potential of creation once the seed phase is completed.
• M2 M5 1/20 potential of creation once the scaling phase is completed.
• M1 M5 1/1 potential of creation when expansion target is reached ( Unicorn stage, for instance ).

A multiplier table similar to the following can be used to calculate the capital valuation in each phase:

Phase	Proximity	Objective (Billion €)	Multiplier	Startup value (Billion €)
Ideation	M5	1	1 000	0,0010
Foundation	M4	1	400	0,0025
Seed	M3	1	150	0,0066
Scaling	M2	1	20	0,0500
Expansion	M1	1	1	1,0000

Illustration 8. Applied Mutlipliers

3.4.3 Benefits of CreaCORN

The CreaCORN Standard offers numerous advantages over traditional startup support and asset valuation methods. Here are some of the advantages it offers:

• Recognition of authorship: CreaFREE allows authors to prove their authorship by creating a CreaBOOK and use the force it provides.
• Ethical and responsible image: CreaCORN integrates an ethical exploitation charter into the CreaBOOK, guaranteeing that creations are produced, distributed and used responsibly.
• Certification and Responsible authenticity Marking: the standard includes a certification process for creations as well as Responsible authenticity Marking (RaM), which guarantees the authenticity and ethical compliance of distributed products and services to end customers.
• Ongoing value assessment: CreaCORN assesses the value of startups at each stage of their development process based on their position on the Unicorn Route.
• Collaboration and benefit sharing: CreaFREE encourages collaboration between creators, co-founders, contributors, investors and all other participants in the world CreaFREE ecosystem. It enables fair sharing of the benefits associated with their participation based on their respective contributions at each phase of the process.

These value propositions are designed to foster innovation, support startups, and create an ecosystem for responsible development and continuous environmental improvement.”