The factors are the circumstances, dates, and sources of inspiration that triggered the choice of the name.
Perhaps a friend asked for the name of your creation, and you discussed it with them. When did this event take place? It contributes to dating the origin and priority of your creation. If it occurred well before the first timestamp of your CreaBOOK, their testimony, signed with a valid identity document, must be mentioned in a footnote and appended to your book (we will discuss this further in the chapter dedicated to annexes).
Team recommendations: It is recommended to conduct research in the databases of trademark and domain registrations to identify competitors and similar names. For example, you can consult the website of the National Institute of Industrial Property (INPI) or Who.is. There should be no possible confusion for a third party between your creation and a denomination chosen by another entity. If that were the case, we strongly advise you to choose another denomination to assert your legitimacy effectively. The potential is unlimited, and you can always find another name to avoid future difficulties.
Refer to the reference example
Here’s how Alain Souloumiac shares the circumstances that led him to choose the name of his creation:
“I’ve had this project in mind for more than 30 years. As is customary, I could have named this disruptive innovation “Souloumiac”. It’s indeed a task to which I’ve devoted the major portion of my life. However, this family name is a bit long, hard to pronounce, and doesn’t inherently evoke sympathy from creators and incubators.
I prefer to reserve this name for another of its creative elements, such as the mathematical function of the “multiplier,” which we will describe later. It measures and regulates the allocation of funds that startups need (see below). Family names are often used to denote units of measurement (Ampère, Baumé, Fahrenheit, Newton, Volt…).
When I think about this process for the success of startups, a memory immediately comes to my mind. In 1990, I’m walking along Rue de Longchamp in Paris with Gérard de Villeroché to have coffee at his apartment nearby. We’ve just had lunch at the excellent Chinese restaurant on that street. During the meal, we had discussed the difficulties he was facing in promoting the automobile navigator he had patented six years earlier.”