In this chapter, you will replicate the previous steps, but this time, you will learn how to protect your creative work through the images you have designed to represent it. These designs may involve the shape, packaging, or even the logo that highlights the uniqueness of your creative work.
The example given in this guide focuses on the most commonly used image to identify a product: the logo.
In this first section, you will detail the qualities and characteristics that you wanted to reflect through the image of your creation, as well as any constraints you faced at the beginning of your thought process.
Team recommendations: Regarding the logo, we encourage you to choose a distinctive and memorable image that symbolizes your creative innovation. Ensure that this logo is original and cannot be confused with any existing ones. The choice of a logo is subjective. A good logo goes beyond aesthetics or complexity. A good logo effectively communicates its message.
Refer to the reference example
What qualities and characteristics should the chosen image represent for Alain Souloumiac in representing the CreaCORN? He responds as follows:
“The primary goal of the design representing the CreaCORN is to easily and quickly identify the progress of the startup on the unicorn highway. Once the startup has defined its plan’s objective (becoming a millicorn, decacorn, demicorn, unicorn, decacorn, or hectocorn), the next step is to determine its position on this journey. The chosen visual representation must offer creators, incubators and investors a clear view of the startup’s progress and the strength of its intellectual property.”