TOWARDS ETHICAL INNOVATION

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Publication Date:

June 25, 2024

Ethics rules may provide standards for creators, best practice or certification schemes, that promote ethical principles such as transparency, accountability and sustainability. Creators should become proprietor and responsible of their creative works

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In today’s fast-moving innovation economy, the value of an idea determines the success or failure of a startup. Yet, for many young entrepreneurs, intellectual property protection remains an afterthought because it is inaccessible. Without proper protection, ideas have no intrinsic value because the can be copied without risks.
Legal scholars are currently debating the future of copyright in an era of machine-generated content. The rapid advancement of technology has led to the rise of artificial intelligence tools like ChatGPT, DALL·E, and Midjourney. These AI systems make content creation faster and easier than ever. However, a critical question remains: Who owns the copyright for AI-generated content?
Have your creative rights already been infringed by AI? Sir Elton John has good reason to believe that this is his case. Do ordinary creators like you and me have the same interests? Can we strengthen and extend his rights and ours together?